Clothing Specialist Next Jumps on the Video Game Bandwagon

An article for my fellow UKers (not a word, don’t care, should be) out there. It seems that Next is pondering the idea of introducing video games to their stores. Yes, that is Next as in the clothing specialists. Even more shockingly (or not) is they could be hitting store shelves by Christmas time, which makes perfect sense from their point of view.

The only problem I see with this is they have a tough competition going. Gaming specialists already struggle to beat out the often cheaper online market. Shops like Game and Gamestation can offer great deals and prices due to the guaranteed gamer custom they have, it will be difficult for Next to reach a reasonable level of sales without offering a decent price. This causes a bit of a paradox as to offer lower prices Next need to bulk buy more, which in turn needs more guaranteed custom.

If I lost you in that blurb then read it again and shush up. Or post any question you have in the comments area. It’s up to you really.