GTA IV Goes Viral

The clever people at Rockstar Games are at it again. It is not the first time Rockstar have used viral marketing but this time they have taken it to a whole new level with a wanted poster campaign around the streets of New York. Posters can be found plastered all around New York and they are asking for information about lead character (Nikos) whereabouts. The poster also states that Niko Ballic is wanted for assault with a deadly weapon. Niko, with a weapon!! Surely Not!!

Images Courtesy of CVG

We have to give it Rockstars marketing department because they have simply mastered the art form of creating real hype and buzz around their award winning series. We all remember waiting in anticipation to view the new GTA IV trailers only to be told the servers were down because too many people were visiting the site. How did this ever happen. It was down to Rockstars tactics of heavily advertising the release date of their trailers. When did any other company do this? They didn’t, it is unheard of but it worked a treat. Rockstar must have spent millions of pounds on advertising but we think it will be worth it as we simply can’t wait to get our hands on the finished article. Lets hope the game lives up to its hype.